KYRA
Sell stories before jewellery
KYRA Foundations Framework (B2C)
Mission -We offer designer fine jewellery that our users can wear daily to express their personalities.
Vision - To be part of 10,000 young women who is fond of wearing statement jewellery designs to showcase her personality.
To build an ecosystem for women where they can get help to improve mental health and promote entrepreneurship.
Brand Pillars
Social impact
Supply from women lead small organisation
Design
we are thoughtfully designing each piece.
Stories
Each piece has a very unique story to tell.
Service
One year of free polishing if it gets dull.
Brand Category
We are a 92.5 silver jewellery company that primarily focuses on self-expression jewellery.
Company Values
In India, jewellery plays an integral role in Indian women's personalities, through KYRA Designs we want to enhance that experience.
We value a clear vision that enhances women's entrepreneurship.
Brand Guidelines
ICPs
Questions | Khushi | Navneet |
|---|---|---|
Email id | khushi.bmun@gmail.com | gudia308@gmail.com |
Income range | 30000-50000 | 50000-100000 |
5 apps you use daily | What's App, Instagram, Netflix, Gmail | Pinterest WhatsApp |
Who do you live with | Parents | Parents |
What is your occupation | Student/Freelancer | Producer |
What is your education level | Graduate School | High School |
Offline, where do you spend your time | Cafes and events | At home |
Where do you spend your money | Food and Fashion | cafes |
Which one is more important to you ( time or money) | Time | Time |
How often do you shop for silver jewellery | Occasionally | Once in 6 months or depends when I love some piece. |
If I call you an impulse buyer, will you disagree? | Yes | No |
Have you bought anything watching an ad? | Yes | No |
Who do you purchase for when it comes to silver jewellery | Myself | Family |
What's the ideal amount you would spend on silver jewellery without a lot of thinking? | 3700 | 5000 |
What's your fav silver jewellery brand | Not brand as of such- family jeweller | fab India, Anu Merton |
What is that one thing that impressed you enough to refer to someone? | Shopping exp | - |
What do you expect when you refer in return? If yes, then what is it? | Just being treated like a valued customer. And if I purchase more than 2-3 times, it'd be nice to get a discount as a repeat customer | - |
Big No's
- We are not selling only other silver jewellery
- We do not want to play games of marketing
- We do not want to promote fast fashion
Big Yes
- We will focus on the social impact while building brand
- Sustainable growth > Fast growth
- Value for money
- Sell stories > Sell only jewellery
Design Langauge
Initial collection
Jewellery categories to cover
- Bracelets
- Chain pendants
- Earrings
- Rings
Final Renders 06052024.pdfjewellery design (silver blooms) .pdfKYRA SILVER JEWELLERY - COLL 1 (2).pdfKYRA SILVER JEWELLERY COLL 2 (1).pdf
The next collection would focus on
- Alphabetic personalisation jewellery
- Trending stone
Website Outlook
Home page
Product page
Packaging
Important links
- Competitor analysis and packaging https://docs.google.com/spreadsheets/d/1M8y5dUUXFajSDpGF9qIkMw6zFYe7ZBhaZ75tu_nrZI4/edit?usp=sharing
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